Recently in miscellaneous Category

How to fail a loyalty pilot in 5 easy steps

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  1. Invite customers in target cities to join a pilot loyalty program.
    • I'm a customer and generally a fan -- in the non-Facebook sense -- of the brand so was very interested to join.
  2. Send a special "loyalty card" that has no way to identify me to track my purchases. In fact, it has no purpose at all. Cashiers at my local store hadn't seen it before I brought it in one day.
    • Name? Yes. Account #, bar code, retina scan, Bueller? No.
  3. Have separate log in credentials when I try to shop at your ecommerce store.
  4. Neither train your retail sales help, nor inform loyalty program members that rewards for purchase are tied to email address so in-store purchases don't qualify unless you give the cashier your email.
    • As someone who already received your email messages, I saw no need to give it again in-store.
  5. Announce the pilot failed.

Crate & Barrel -- bravo!

The dawn it will come...

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...the song remains the same. 11 September 2001  --  2011.





Deerfield days are days of glory

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It's been more than a week since I've returned from my reunion and I think I've been able to put it all into something resembling perspective. Certainly glad that I went and had the chance to see the campus and catch up with some folks I hadn't seen in too many years.

MSB.gifFunny what the mind can have you believe before the tangible refutes it. I remember the campus being much bigger, but that turned out to be a version of the old line about how much harder we had it walking uphill both ways to school in the snow. I had this recollection of the "trek" from my senior year dormitory to the Classroom Building taking forever. But it was probably less than 5 minutes. Physically, much remained the same (such as the Main Building in photo). There's no additional land to expand onto so the new construction since I was last in western Massachusetts had to be situated within the same space. Interestingly, two of the larger construction projects wound up going down into the contour of the split level campus since out and up really aren't options. The other change that registered was the updated, gender inclusive lyrics to the school songs. Deerfield went co-ed in the fall of 1989, but this since song lyrics crowd up much of anything else useful in my brain, this old boy sang the old lyrics.

But that's the physical. The bigger issues I was wrestling with were most of the feelings/emotions I had about being back and seeing folks (and not seeing the masses who door.jpgchose not to attend). Coincidentally we had 25% attendance for the 25th reunion, a little over 40 people from a graduating class of 160. And that was part of the bittersweet and sad that I took away the tempered the late nights, catch-up-on-the-biography convos, and perspectives on the school today. Not sure why the attendance was so low from my perspective, but then again this was the first reunion I found a way to return for. Various life events and excuses preceded me and I have to assume the same for my fellow '86ers.

As ever, in the end the bittersweet and sad was self-inflicted. Spent a fair amount of time disappointed that I didn't attend prior reunions, instead of looking forward to the next ones and not waiting until the 50th! Realized I missed out on the lives of folks I was close to, but is good to know that several live in the New York City metro area and I do get back there just about every year so can re-kindle those connections. And somewhere along the way, I neglected to get married.