Tim Frommer's c.v.
INTERACTIVE SPECIALIST
Experienced online professional with demonstrated success in agency account and project management, integrated campaign development and execution, competitive analysis, and business strategy. Creative thinker, team builder. Excellent measurement and analysis, budgeting and forecasting skills.
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EXPERIENCE
February 2008 - present
August 2005 - January 2008
July 2004 - July 2005
December 1999 - April 2001
Managed initiation, design, implementation, tracking, and analysis of all promotional activities for audience development and subscriber acquisition.
May 1996 - October 1999
Managed all direct marketing campaigns for new subscribers; supervised sales and customer service staffs. Had full P/L responsibility, wrote annual budget, business and marketing plans. Sister publication to Puget Sound Business Journal.
New York University (Violets), M.A., Russian literature
Experienced online professional with demonstrated success in agency account and project management, integrated campaign development and execution, competitive analysis, and business strategy. Creative thinker, team builder. Excellent measurement and analysis, budgeting and forecasting skills.
where to find me:
mail AT irishviolet DOT comEXPERIENCE
Starbucks Coffee Company, Seattle, WA
Category Manager - Digital StrategyFebruary 2008 - present
- Lead project teams, cross-functional teams and agencies to develop and implement new interactive programs and initiatives including online campaign executions, website planning and development for company's CRM initiatives.
- Provide strategic counsel on interactive initiatives based upon complete understanding of business unit needs, requirements and key drivers.
- Represent business unit on cross-functional project teams. Provide functional expertise to assess potential financial and operational impact.
DDB Seattle, Seattle, WA
Account SupervisorAugust 2005 - January 2008
- Led strategic and creative development, managed P&L, and collaborated on new business prospecting for the Agency's largest account.
- Led planning, strategy and execution of integrated online campaigns and web development work for Agency accounts.
- Developed internal project management process to improve estimating and on-time delivery for interactive work.
- Managed and professionally developed Account Management and Interactive Services staffs.
Law.com, San Francisco, CA
Marketing Manager, Online Continuing Legal EducationJuly 2004 - July 2005
- Managed successful implementation of new E-commerce Web site for division.
- Wrote forecasting model, budget, and marketing plans for the business.
- Assumed department director's role and supervised staff of four, six weeks after joining company.
Marketing Consultant(Self-employed), San Francisco, CA
June 2001 - June 2004- Managed E-commerce Web site and all online marketing programs for B2C catalog company, including: email campaigns, affiliates, search engine optimization and keyword buys for three brands.
- Directed marketing campaign execution and analysis for customer acquisition and retention.
- Developed performance metrics to track campaign ROI; improved effective ROI of online campaigns by 25%.
Red Herring, San Francisco, CA
Marketing Manager/Audience Development, RedHerring.comDecember 1999 - April 2001
Managed initiation, design, implementation, tracking, and analysis of all promotional activities for audience development and subscriber acquisition.
- Analyzed campaign results, created tracking benchmarks, marketing metrics, lifetime valuations and ROI milestones.
- Managed RFP and vendor selection process for multi-million dollar email contract.
San Francisco Business Times, San Francisco, CA
Circulation & Marketing DirectorMay 1996 - October 1999
Managed all direct marketing campaigns for new subscribers; supervised sales and customer service staffs. Had full P/L responsibility, wrote annual budget, business and marketing plans. Sister publication to Puget Sound Business Journal.
Education
University of Notre Dame (Fighting Irish), B.A., HistoryNew York University (Violets), M.A., Russian literature
